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For years, B2B content strategy was simple: create top-of-funnel content, gate it behind forms, and generate MQLs. More downloads meant more leads. More leads meant

For over a decade, B2B marketing has been built around one goal: generate more leads. I’ve been part of that system. As someone responsible for

“SEO is dead” — or just misunderstood? “SEO is dead” has been the industry’s favorite headline for years. And yet, it’s still here—now powering AI-generated